Documentation Index
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Fundamentals

Our core data model
Metrics
Dimensions
Attribution
Tracking
Discounts

Setup

Invite your team
Add pixel (Tracking script)
Setup UTM parameters
Create UTM mapping
Integrate orders and inventory
Integrate marketing spend
Set up hierarchical costs and returns
Targets

API Access

Overview
Endpoints
Authentication
Rate Limits
Versioning
Examples & Usage

Agents

Overview
Your agents
Routines
Skills
Files and memory
Apps
Sharing agents and sessions
Quality and evaluation

Reports

How filters work in reports
Setting your attribution model

Organization

Manage users
Creating and managing teams
Access and sharing
Using labels to organize reports
Reset password
Single Sign-On (SSO) with Google
Single Sign-On (SSO) with Microsoft Entra ID
Directory Sync with Microsoft Entra ID

MMM

How MMM works in Dema
Overview view
Details view
Model settings
View settings
Planning future budgets

Segmentation

Create product sets
Override product sets from reports
Export to Shopify tag
Export to Klaviyo
Export to Voyado

Incrementality testing

How incrementality testing works in Dema
What is incrementality
Methodology: from raw orders to lift
Structuring tests
Analyze a suggested experiment
Understand test results
Concurrent tests
Post-treatment window
Seasonality effects
Platform lift studies vs Dema
Terminology

Causal factor attribution

How Causal factor attribution works
Configuring calibration settings
Interpreting calibrated attribution

Dashboards

Create dashboards
How filters work in dashboards

Forecasts

Inventory forecasting
Order forecasting
LTV forecasting

FAQ

Set up tracking with single page applications
Custom metrics/dimensions

Organization

Reset password

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Using labels to organize reports

Single Sign-On (SSO) with Google

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